An integrated digital marketing campaign for:
Attracting target audiences through channels they view and content they relate to is the basis for the following campaign oriented to increasing the DFCU Financial’s customer base of millennials.
Ready, set, Live! is the campaign. The goal is positioning DFCU as the only partner for life’s financial milestones.
Internet radio ads are targeted to 25-32-year-old males and females respectively within five miles of DFCU branches.
300x50 Cash Back
Companion ad 300x60 Mortgage
Companion ad 300x60 Auto
Companion ad 300x60 Cash Back
Companion ad 300x60 Journey
Companion ads click-through to DFCU website.