Streamline a jargon-heavy website in order to clarify the benefits that Urban Science brings to the marketplace, simplify the message, improve navigability and encourage contact with sales agents. Urban Science was also interested in replicating the new design for five alternate language sites.
Quell revised the information architecture, collapsing content into more logical site sections. Imagery was refreshed to provide a less cluttered design and Pathway Drivers™ were placed to steer users. Quell also integrated a custom content-management system to allow for frequent and inexpensive updates and posting of articles.