DFCU Financial — Ready, set, Live!
DFCU Financial, Michigan’s largest credit union, engaged Quell to develop and deploy a digital advertising campaign to heighten awareness among young adults who live and work in its surrounding communities.
The “Ready, set, LIVE!” campaign communicated brand messaging developed by Quell that built awareness of DFCU Financial’s ability to help young adults get ready, to set them on their financial paths, and to help them achieve all of life’s most important financial milestones.
Together, the various aspects of the campaign’s focused messages and channels allowed DFCU to engage its target audience, guiding them away from competing organizations, and toward its unique ability to guide them toward financial success.
Services to DFCU Financial
— Internet Radio
— Streaming Media
Check out the complete set of campaign components and get more information.
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