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Plunkett Cooney The competitive landscape doesn’t get any more crowded than in the legal profession. It is in this highly congested space that Plunkett Cooney engaged The Quell Group to change its image and improve its competitive position. The challenge was to develop a brand position to migrate the firm’s perception beyond its insurance defense heritage to encompass all business issues from the boardroom to the courtroom – and to convince 150 very opinionated attorneys to embrace it. Quell’s branding process and market re-introduction for Plunkett Cooney resulted in a bold and completely different look and position that all of the firm’s partners embraced. The re-branding campaign also captured a coveted legal industry award for brand management. Quell continues to provide Plunkett Cooney with integrated brand communications services on a daily basis. Services to Plunkett Cooney
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