Increase booth attendance and brand awareness with memorable, "must have" trade show literature that showcases Decoma's ability to supply specialty vehicles from concept to delivery. In addition, promote Decoma's series of aftermarket accessories for customized vehicles and street racers.

Quell conceived and designed a series of Decoma "Stylin'" trading cards. Each card depicted a unique concept vehicle developed by Decoma, with "collector" facts about the car and accessories on the back of the card. Booth traffic increased 30 percent over the previous year. The cards received numerous mentions in trade publications, won awards and maintained a buzz factor during and after the show.