This law firm sought to increase brand awareness and accurately reflect its full range of business-focused legal services and its unique value to clients. A fresh new identity was required to clearly communicate the brand attributes and set the firm apart in a crowded marketplace.

Quell conducted extensive internal and external interviews to identify the firm's unique "DNA." This was distilled into a comprehensive brand identity scheme communicating the firm's unique characteristics: "Distinctive, Determined, Fearless." A bold, stylized logo reflects the firm's personalized approach to client service backed by the full resources of a diversified legal team.