In order to continue its growth and diversification, this Midwestern plastic injection molder wanted to evolve its brand image and position beyond the typical Rust Belt manufacturing company and ramp up marketing communications to a wider variety of target markets, including medical, aerospace, electronics and automotive.

After conducting thorough internal and external research (BrandSight™) Quell developed and implemented a completely new corporate identity for PTI, including logo, tagline and brand extension concepts to show how the new identity would work on letterhead, website, company signage and more. In conjunction with the new identity, Quell developed a comprehensive marketing communications strategy to differentiate PTI.