While few companies can match the breadth of capabilities of Magna, the automotive supplier has been challenged with marketplace confusion over its numerous and often-changing operating groups. The company needed to shift its brand identity from multiple groups, each with its own name and identity, to a singular corporate identity with multiple capabilities.

Quell established a common corporate look and graphic theme, developed and produced taglines, and developed value-centric advertising for corporate and group use. From there, we helped package and present a unified, seamless organization via facility graphics, road shows, trade shows and customer presentations.