A manufacturer of automotive interiors, Intier felt the need to better organize its communications and marketing efforts in the face of an upcoming IPO. A strategic communications and brand management plan was required to launch Intier globally and position it in the market as a leader.

As Intier's partner during the launch and IPO, Quell provided an innovative media relations program and strategic counsel that aligned Intier's business objectives and goals with an integrated marketing communications plan. The plan, Focused Impact, provided concrete action steps to successfully launch the brand.