Ready, Set, Live!

An integrated digital marketing campaign for:

Attracting target audiences through channels they view and content they relate to is the basis for the following campaign oriented to increasing the DFCU Financial’s customer base of millennials.

Ready, set, Live! is the campaign. The goal is positioning DFCU as the only partner for life’s financial milestones.


Internet Radio

Internet radio ads are targeted to 25-32-year-old males and females respectively within five miles of DFCU branches.

Car loan
15 sec. female

Car loan
15 sec. male

Home loan
15 sec. female

Home loan
15 sec. male

Financial journey
15 sec. female

Financial journey
15 sec. male

Financial journey
30 sec. female

Financial journey
30 sec. male

Digital Display Ads

Mobile display ads linked to the DFCU website are pushed 24/7 to target audiences.

300x50 Journey

300x50 Mortgage

300x50 Cash Back

300x50 Auto

300x250 Journey

Internet TV companion ads are presented to target audiences in DFCU markets
when watching internet television programs.

Companion ad 300x60 Mortgage

Companion ad 300x60 Auto

Companion ad 300x60 Cash Back

Companion ad 300x60 Journey

Companion ads click-through to DFCU website.

Internet radio display ads connect to the DFCU website.

Streaming internet radio display ads rotate product offering.

640x640 Auto

640x640 Mortgage

640x640 Journey

Social Media

Social media channels.

Social media weekly posts with art.

Website Connection

Home page and website banners connect with campaign as key destination for buyers.

Store/branch Integration

Posters align all DFCU branches with the digital campaign.


To learn more details about the research, creation, production and placement of this campaign and how a digital marketing strategy can benefit your enterprise contact the digital team at The Quell Group.